New general catalogue for all Finstral windows and glass walls.
Different, yet inspiring.
Over a total of 300 pages, Finstral explains its entire product range in fascinating detail. This is how the new general catalogue emphasises the biggest advantage of this South Tyrolean company: its modular systems make almost everything combinable with everything else – every functional feature with every aesthetic variant..
The first surprising aspect is the new catalogue’s size, as it is significantly larger than industry-standard product brochures. But, as you leaf through it, you soon realise that the space has not been wasted. Page after page, Finstral sets out the vast range of variants offered by its product solutions: windows; balcony or patio doors; hinged, sliding or folding elements – even large window walls. From PVC, aluminium, wood and all-glass versions, to variants with ceramic or metal frames: the variety of designs is simply enormous.
Categorisation by customer benefit: exterior, centre, interior, all-around.
So as not to lose track of the wide range of variants, the catalogue always explains all versions using the “Finstral Planner”. This established advisory concept is not based on the technical features of the element, but rather on the benefit to the customer: first from the exterior, the façade side, where everything revolves around design (materials, colours/surfaces, style elements) and protection (against burglars, sun/heat, insects). Then, in the centre, the core of the window, where the focus is on insulation and the construction joint. And from the interior, the living side, which is again about design (materials, colours/surfaces, handles) and operation (type of opening, comfort, ventilation). Finally comes the all-round service, i.e. the service concerning the windows (advice, certificates, customer service). This principle is impressively simple – and it is not surprising that Finstral also uses it as a basis for its catalogue, as it is used at every stage of the sales process – from the product exhibition and the website to the structure of the product range.
The first surprising aspect is the new catalogue’s size, as it is significantly larger than industry-standard product brochures. But, as you leaf through it, you soon realise that the space has not been wasted. Page after page, Finstral sets out the vast range of variants offered by its product solutions: windows; balcony or patio doors; hinged, sliding or folding elements – even large window walls. From PVC, aluminium, wood and all-glass versions, to variants with ceramic or metal frames: the variety of designs is simply enormous.
Categorisation by customer benefit: exterior, centre, interior, all-around.
So as not to lose track of the wide range of variants, the catalogue always explains all versions using the “Finstral Planner”. This established advisory concept is not based on the technical features of the element, but rather on the benefit to the customer: first from the exterior, the façade side, where everything revolves around design (materials, colours/surfaces, style elements) and protection (against burglars, sun/heat, insects). Then, in the centre, the core of the window, where the focus is on insulation and the construction joint. And from the interior, the living side, which is again about design (materials, colours/surfaces, handles) and operation (type of opening, comfort, ventilation). Finally comes the all-round service, i.e. the service concerning the windows (advice, certificates, customer service). This principle is impressively simple – and it is not surprising that Finstral also uses it as a basis for its catalogue, as it is used at every stage of the sales process – from the product exhibition and the website to the structure of the product range.
Almost anything goes with everything: the entire array of variants in the Finstral range, all in one general catalogue.
With Finstral, almost anything goes with everything.
The large size of the general catalogue is due to the scope of the Finstral product range. The policy of this South Tyrolean family business has for decades now been to perform all production steps in-house. All profiles are developed and extruded at our own plants, which also carry out all insulation glass production, aluminium powder coating and woodworking. These conditions have enabled Finstral to design unique modular system families: materials, colours, surfaces, shapes, fittings and functions can be combined across all systems. Presenting all element types and materials in a general catalogue for the range makes this attention to detail a particularly attractive feature.
The modular range facilitates value-added sales.
“Discerning customers appreciate our modularity. But the fact that almost anything in the Finstral range can be combined with everything else also makes it easier to plan the elements in sales talks”, explains Joachim Oberrauch from the Finstral management team. “This means that I am at liberty to emphasise the added value of all functional features and aesthetic options when giving advice.”
You can order the Finstral catalogue for windows and glass walls free of charge from finstral.com/brochures or download it as a PDF. The catalogue is available in German, Italian, French, Spanish, Dutch, Flemish and Portuguese.
The large size of the general catalogue is due to the scope of the Finstral product range. The policy of this South Tyrolean family business has for decades now been to perform all production steps in-house. All profiles are developed and extruded at our own plants, which also carry out all insulation glass production, aluminium powder coating and woodworking. These conditions have enabled Finstral to design unique modular system families: materials, colours, surfaces, shapes, fittings and functions can be combined across all systems. Presenting all element types and materials in a general catalogue for the range makes this attention to detail a particularly attractive feature.
The modular range facilitates value-added sales.
“Discerning customers appreciate our modularity. But the fact that almost anything in the Finstral range can be combined with everything else also makes it easier to plan the elements in sales talks”, explains Joachim Oberrauch from the Finstral management team. “This means that I am at liberty to emphasise the added value of all functional features and aesthetic options when giving advice.”
You can order the Finstral catalogue for windows and glass walls free of charge from finstral.com/brochures or download it as a PDF. The catalogue is available in German, Italian, French, Spanish, Dutch, Flemish and Portuguese.
Our consistently modular range makes it easier to plan elements during sales talks.
Order the new Finstral catalogue for windows and glass walls free of charge from finstral.com/brochures.
Still want more?
See here for further interesting reading matter.
Curators: Roberto Bosi & Francesca
Chiorino / Casabella, Milan
Chiorino / Casabella, Milan
